In a previous blog entry, I talked about the importance of having your law firm available 24/7. The reality is that clients and potential clients often have imminent needs after-hours. When these imminent needs arise, these...more
In a previous article, I talked about the importance of blogging for lawyers and law firms. Blogging is a cost-effective and easy way to marketing and spreading the message out about a lawyer or law firm....more
An increasing number of lawyers are tempted to put their primary practice area in their law firm name. No matter their practice area, the firm name often says the area of law in it, like bankruptcy, personal injury, family...more
Many lawyers and law firms are used to potential clients reaching out to them by telephone. For this reason, they install a great telephone system in their law firm to take these calls. They might hire receptionists or an...more
In a previous article, I talk about ditching the stock photos on your webpage. The reality is that stock photos do not really tell the consumer much about your law firm. With the ability to quickly and easily take and edit...more
Deciding where to put your law office is an important decision. Where your law office is located can have a big impact on the success of your firm. Whether it’s the only location for your law firm, or an additional expansion...more
Initial consultations are an important part of most law firms. Potential clients meet attorneys about their cases. They want an attorney who can help them achieve their goals. Most clients come in knowing generally what they...more
Many law firms think of availability as having somebody to take calls in the law office Monday through Friday from 9 am to 5 pm. Once 5 pm hits in many law firms, business stops until the next day....more
Potential clients call and email lawyers and law firms with the hope of getting help with their legal matter. For many potential clients, the need is imminent. They have a pressing legal situation and they want help and...more
Little things matter for lawyers in initial consultations. Sometimes, it isn’t just about what a lawyer says or how well they listen. It can be the small things that many do not think about that can make a difference....more
The legal industry is a pretty conservative industry. Most lawyers and law firms run their law firms in a very similar manner. It is what other lawyers, law firms and courts often expect.
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For many lawyers, it is almost unimaginable to think about today. But it was not that long ago that lawyers could not advertise. Believe it or not, there are still lawyers out there who still believe lawyers should not...more
When you begin your marketing efforts for your law firm, you might have begun advertising with a particular message or theme in mind. You might have begun with particular images or logos. Your advertising might have a...more
One question that lots of lawyers and law firms do not think nearly enough about is how often they blog. Apart from performing legal work for clients, many lawyers and law firms spend lots of time doing lots of tasks. But one...more
Initial consultations are an important part of most law firms. In lots of areas of law, repetitive business is critical to the success of the law firm itself. Initial consultations can sometimes come from referrals or...more
An increasing number law firms and lawyers are finally coming to realize that social media activity is important for a law firm or a lawyer’s practice. Certainly, social media activity can be a great way to spread information...more
There are now lots of online legal form companies out there. The big ones are Legal Zoom and Rocket Lawyer. For some lawyers, the idea that there are companies out there that sell legal forms causes them a great deal of fear,...more
In a previous thread, I talked about the problems with using stock photos on your webpage. Unless you tell those who are designing your webpage not to use stock photos, the reality is that this is where most marketing...more
Within the legal industry, there is still a mindset that attorneys should not advertise. Instead, lawyers should simply be patient and build their practice.
For most lawyers, they have surely heard statements like this...more
Resorts are great places to spend some time and relax. It can be a time to be pampered. It can be a time where it feels like your needs are being put first.
If you ever go to a five-star resort, they do all kinds of...more
When lawyers are selecting office space for their law office, the decision is often very difficult. For most lawyers, they want office space that sends a message. They want office space that is going to impress and attract...more
Making the decision to start a law firm is a big decision. The time, energy, hours, stress and heartache that it takes to keep the firm moving in a positive direction is more than most would imagine....more