The use of press releases is prominent in law firm marketing. Many law firms routinely submit press releases for various reasons. Press releases can be used to make announcements for the law firm....more
Having a law firm website rich in relevant content is key to the success of many law firms’ marketing strategy. The search engines reward websites that contain helpful information for those seeking it out on legal topics....more
Law firms do have many options when deciding what webpage company to use. There are lots of companies out there that can create and manage a law firm’s webpage....more
Law firms can get many new client leads based on their rankings in the major search engines. Being on the first page of the Google search results in a particular area of law can be a game changer....more
In a prior article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ importance, links matter...more
Having a successful advertising strategy is vital for most law firms. How law firms spend their advertising dollars can go a long way toward the success or failure of a law firm....more
Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services...more
12/27/2019
/ Advertising ,
Attorney Advertising ,
Business Development ,
Content Strategy ,
Keyword Advertising ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Online Advertisements ,
Search Engines ,
Websites
In a previous blog entry, I talked about the reasons why lawyers should consider teaching continuing legal education seminars (CLEs). Of course, you have got to get to a place in your legal career where the state and local...more
Search engine optimization is important to the visibility and ranking of a law firm webpage. There are many factors that go into how a law firm webpage ranks. Further, the algorithm that the search engines employ is...more