Having a successful advertising strategy is vital for most law firms. How law firms spend their advertising dollars can go a long way toward the success or failure of a law firm....more
Many law firms utilize Google AdWords as part of their marketing efforts. Google AdWords can be an important facet of any law firm’s advertising efforts.
Google AdWords appears at the top of the search results on Google....more
Having a webpage is vital for almost any law firm. The reality is that a webpage for a law firm is a necessity. A webpage can be a source of gaining new clients. Others in the legal community are likely to check out your...more
Many lawyers and law firms who do not advertise justify their lack of marketing by pointing out that they do not have deep pockets. In other words, the justification is that one cannot advertise with money they do not have....more
Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients.
The need for new clients can cause many attorneys to come...more
Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services...more
12/27/2019
/ Advertising ,
Attorney Advertising ,
Business Development ,
Content Strategy ,
Keyword Advertising ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Online Advertisements ,
Search Engines ,
Websites
In a previous article, I talked about the importance of blogging for lawyers and law firms. Blogging is a cost-effective and easy way to marketing and spreading the message out about a lawyer or law firm....more
In a previous article, I talk about ditching the stock photos on your webpage. The reality is that stock photos do not really tell the consumer much about your law firm. With the ability to quickly and easily take and edit...more
For many lawyers, it is almost unimaginable to think about today. But it was not that long ago that lawyers could not advertise. Believe it or not, there are still lawyers out there who still believe lawyers should not...more
In a previous thread, I talked about the problems with using stock photos on your webpage. Unless you tell those who are designing your webpage not to use stock photos, the reality is that this is where most marketing...more
There are lots of online marketing companies out there. Many may claim they can help with search engine optimization. Many may claim they can help with webpage design. If you have a law firm webpage, you likely get...more
Within the legal industry, there is still a mindset that attorneys should not advertise. Instead, lawyers should simply be patient and build their practice.
For most lawyers, they have surely heard statements like this...more
When lawyers and law firms decide that they are going to advertise, many struggle with whom to target their advertising efforts? Do they target their advertising to other professionals? In other words, do they advertise to...more