The numbers of online fakes have exploded in recent years, creating increasing issues for a broad array of consumer goods manufacturers and retailers, from luxury clothing and leather goods to car parts or smoking...more
As major watch industry events are fast approaching in 2025, it may be time for businesses to reevaluate or add to the tools at their disposal to protect and expand their watch-related brand. ...more
Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, but "NIL deals" is typically used to refer to agreements with college student...more
1/6/2025
/ Best Practices ,
College Athletes ,
Colleges ,
Compensation ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Logos ,
Name and Likeness ,
NCAA ,
Student Athletes ,
Trademarks ,
Universities
The U.S. Court of Appeals for the Second Circuit recently heard oral argument in an appeal from a jury verdict that found in favor of Plaintiffs Hermès International and Hermès of Paris, Inc. ("Hermès") against Mason...more
Currently, brand owners are at a crossroads—should they dip their toes into new web3 mediums and opportunities, or should they guard against potential pitfalls in this new space?
While there is no one-size-fits-all answer...more
As technology and the physical lives of consumers continue to converge, businesses active in metaverse and blockchain technologies will need to think about how their brands and source identifiers might evolve or change...more
10/4/2022
/ Augmented Reality ,
Blockchain ,
Brand ,
Corporate Branding ,
Cryptocurrency ,
Intellectual Property Protection ,
Metaverse ,
Non-Fungible Tokens (NFTs) ,
Popular ,
Trade Dress ,
Trademarks ,
USPTO ,
Video Games ,
Virtual Reality