Kristin Wells

BakerHostetler

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Battle of the BUs: Baylor University Challenges Boston University’s Use of Interlocking ‘BU’ Design Mark

What happens when a decades-old trademark agreement collides with modern branding strategies? Baylor University has sued Boston University over the use of an interlocking “BU” logo, reigniting a dispute that traces back to a...more

9/11/2025  /  Corporate Branding , Intellectual Property Litigation , Lanham Act , Likelihood of Confusion , Sports Apparel , Trademark Infringement , Trademark Litigation , Trademark Trial and Appeal Board , Unfair Competition , Universities
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