Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While...more
8/5/2025
/ Advertising ,
Algorithms ,
Brand ,
Business Development ,
Business Strategies ,
Call Centers ,
Customer-Loyalty Programs ,
Data Collection ,
Data Management ,
Machine Learning ,
Marketing ,
Statistical Analysis ,
Surveys