Read the latest in a series of Q&A discussions on successful thought leadership with recipients of JD Supra's 2023 Readers' Choice awards....more
A conversation with Mintz attorney Jeff Porter, the latest in a series of Q&A discussions on successful thought leadership with recipients of JD Supra's 2023 Readers' Choice awards....more
Q&A with attorney Nick Losurdo, the first in a series of discussions on successful thought leadership with recipients of JD Supra's 2023 Readers' Choice awards....more
An effective content strategy guides publishing efforts while bringing focus to how we communicate. Here are five key ways to make it happen. Download and share with your team:...more
Lance Godard with three strategic takeaways from a recent webinar on the state of law firm content marketing right now....more
Lance Godard provides a comprehensive playbook of action items and best practices from LMA's recent Crisis Communications webinar for law firm marketers....more
Lance Godard with valuable lessons for all lawyers who use writing to market themselves and grow their practices....more
Questions law firm marketers should ask of their data to make sure their content marketing efforts are on track....more
You need a content strategy to bring discipline and focus to the way your lawyers communicate with clients and potential clients. Here's how....more
Eleven insights and action tips and being known for your writing, from recipients of JD Supra's 2018 Readers' Choice Awards....more
Good attorney bios articulate the strengths of your team, the differentiators of your firm, the reasons clients should hire you and what to expect once they do....more
Most practice descriptions are written to please the lawyers who approve them rather than the clients who need them. Here's how to make a difference....more
JD Supra just published their inaugural Readers’ Choice awards, featuring top authors and top content across 26 categories. The accompanying report provides critical insight into who’s reading what – and in which industry –...more
Five lessons I’ve learned about Content Marketing while shepherding the thoughts and insights of incredibly smart legal professionals (you) around the web....more