In light of the Federal Trade Commission’s (FTC) 2023 revisions to its Endorsement Guides, it is essential to ensure that your business is compliant. While the alcohol industry is known for product innovation, the industry is...more
1/22/2024
/ Advertising ,
Consent ,
Disclosure Requirements ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Regulatory Requirements ,
Social Media ,
Wine & Alcohol
In back-to-back announcements, the Federal Trade Commission (FTC) sent a clear message that it will ramp up its focus on regulating influencer endorsements and combating deceptive and fake reviews.
The announcements...more
Alcohol beverage companies must contend with an ever-evolving regulatory landscape, including unpacking the new environment under US President Joe Biden’s executive order on competition. How do you differentiate as a brand...more
9/15/2021
/ Advertising ,
Advertising Substantiation ,
Beer ,
Beverage Manufacturers ,
Brand ,
Breweries ,
Competition ,
Consumer Protection Laws ,
Contests & Promotions ,
Continuing Legal Education ,
Contract Negotiations ,
Direct to Consumer Sales ,
Distilleries ,
E-Commerce ,
Federal Trade Commission (FTC) ,
Influencers ,
Product Labels ,
Risk Mitigation ,
Shipping ,
Social Media ,
Sweepstakes ,
TTB ,
Webinars ,
Wine & Alcohol ,
Wineries
As alcohol products compete in an increasingly competitive marketplace, how do you differentiate as a brand while being mindful of regulatory landmines? Join us for the second webinar in our Alcohol Quarterly Update Series on...more
8/2/2021
/ Advertising ,
Advertising Substantiation ,
Beer ,
Beverage Manufacturers ,
Brand ,
Breweries ,
Competition ,
Consumer Protection Laws ,
Contests & Promotions ,
Continuing Legal Education ,
Contract Negotiations ,
Direct to Consumer Sales ,
Distilleries ,
E-Commerce ,
Federal Trade Commission (FTC) ,
Influencers ,
Product Labels ,
Risk Mitigation ,
Shipping ,
Social Media ,
Sweepstakes ,
TTB ,
Webinars ,
Wine & Alcohol