Over the last few years, data has become more and more popular a subject, as we try to quantify everything to do with our businesses. “Please don’t make me try to quantify my relationships TOO!” I can hear you opining. But I...more
Daily, we interact with lots of people – this happens in person, at our offices, in the coffee shop, at our kids’ sporting events or art classes. It happens online, through our group chats, text messages with friends,...more
Content marketing can feel like the opportunity to be the author or podcaster or speaker that you’ve always wanted to be.
But when done strategically, it’s about building relationships with clients and potential clients,...more
Recently, I was speaking with a group of professional women about the skills they see as essential to “getting to the top.” CEO of Pure Performance Communications, Deirdre Breakenridge, put together an article, “Climbing the...more
We are already facing down the last three months of 2019, and for many of us, that leaves us wondering where the year has gone, and how we can possibly meet the goals we’ve set.
But rather than throwing out these last...more
Content marketing is a tool in your arsenal for building effective business relationships.
But like any tool, it’s not going to be useful to you if you don’t use it efficiently. In the past, you could get away with...more
We know and are comfortable with the idea that the legal industry is a business of relationships. Lawyers do good work, their clients talk about it (hopefully) and that brings them other clients. That’s the basic principle...more
8/29/2019
/ Best Practices ,
Client Referrals ,
Due Diligence ,
Facebook ,
Google ,
Law Firm Associates ,
Law Firm Partners ,
LinkedIn ,
Relationship Marketing ,
Social Media ,
Social Networks ,
Twitter ,
Websites ,
Young Lawyers
Recently, Greentarget and Zeughauser Group released their annual results for the 2019 State of Digital & Content Marketing Survey. I had the chance to chat with Greentarget President and Founding Partner, John Corey, about...more
I recently had the opportunity to participate in a podcast with Deirdre Breakenridge for her Women Worldwide series, discussing how to build unbreakable bonds. One of the questions she asked me to think about in advance of...more
While being interviewed for a podcast yesterday morning, the host asked me what I saw as the primary trend for the future of law firms. Although my answer is simple, the work behind it is not – collaboration....more
In most of the world, it’s been pretty hot, and many of you are either on holiday, or getting ready to leave for holiday. I know that the LAST thing you want to think about is building relationships for business development....more
One of the questions I am asked most often is about how to manage relationships when we’re all so busy – and we are ALL so busy these days!
LinkedIn is a great tool for professionals (even lawyers!) to employ to...more
Remember the good old days when we just did a bunch of things and didn’t have specialized terms for them? Yep, these aren’t them.
“Social media marketing” came about when social media platforms were introduced and we...more
These days, it seems that everyone is looking for a quick fix to everything. How do I get clients fast? How can I do business development without being directly involved myself? How can I skip ahead to the final...more
In our discussions over the last few years about the future of the law firm, the one thing that has become abundantly clear is that for lawyers and firms to be successful, they will have to learn to collaborate effectively...more
Of all the social media platforms out there, I’d venture to say that LinkedIn is the one that lawyers are most comfortable using. It has a reputation for being the most professional, and as a result, it’s had the widest...more
Depending on your business/relationship development goals and strengths, one of your strategies may be to write and share content. When you’re considering augmenting your reputation and building your practice, it might seem...more
Networking is not an easy task, which is one of the reasons that we discuss it so frequently here on Zen.
Since I’m spending this week with my lawyers in Milan, facilitating their networking efforts at our Annual...more
Lawyers know better than most people that words matter – after all, who knows better than a contract lawyer that a nuanced clause can make or break a deal?
But who knows better than your marketing team that “marketing” is...more
Last week, we talked about channeling your inner Taylor Swift to connect with your clients – it seems silly, but no one understands her client base and instill rabid loyalty better than Taylor, and isn’t that all something...more
Yesterday, I had the pleasure of participating in the inaugural New York City event for She Breaks the Law, a network of women leaders founded by Priya Lele, Christie Guimond and Nicky Leijtens. The group brings together...more
Lindsay Griffiths with three tips she saw in action during a recent CLOC meeting that law firm leaders can implement today as they seek to ride the wave of change....more
No more random acts of BD. Here, from Lindsay Griffiths, is what to do instead....more
Data is one of those things that we have to start embracing as the industry changes in order to stay relevant. Lindsay Griffiths with a perspective....more
What are some practical things you can do, and questions you should ask, when implementing change in your firm? ILN's Lindsay Griffiths with a worthwhile answer....more