Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more
In today’s landscape of business and relationship development, sharing content has become a cornerstone strategy. While it might seem counterintuitive to share the limelight with others by quoting or referencing them in your...more
My January did NOT roll in with gusto, making me feel all fresh and new and like I could tackle the world. Instead, I’m dealing with an elderly dog with glaucoma, dementia, arthritis, and a new diagnosis of a bulging disc...more
A few years ago, I got asked, “What’s relationship marketing, and how do you start growing your practice?” Now, in today’s world, we’re all about building connections and client growth, so let’s dive into relationship...more
In an era where LinkedIn reigns as a premier platform for professional networking, the notion of instant results and effortless connections can be misleading. Dispelling the myth of a magic formula, this post dives into the...more
In today’s interconnected world, the concept of relationship marketing has become a cornerstone of success for lawyers seeking to expand their practice. If you’re already familiar with the power of cultivating connections or...more
In a digital age teeming with advice on LinkedIn utilization, it’s crucial to cut through the noise and focus on strategies that resonate with the demands of today’s professional landscape. Let’s rewind a bit and revisit the...more
Let’s face it – we’re still in the midst of a changing world, and the dynamics of networking have evolved considerably. However, amidst the changes, some principles remain unwavering. As we approach the start of another fall...more
All right kids – I had an interesting chat this morning with one of my lawyers about the thing he’s most curious about in his practice. More and more, the answer to that question when I ask it has become “artificial...more
I can just hear you now.
“Woooo, Lindsay. Have you left the legal market altogether? Storytelling? Audiences? I know you’ve talked about this before, but this isn’t ENGLISH class for pete’s sake. It’s THE LAW.”...more
It’s almost the final quarter of the year and everyone I know has been swamped with work – which means you’re probably not thinking too much about where your next matter or case is coming from. We all know that’s the PERFECT...more
I know, it’s summer and we’re trying to relax.
But just in case you find yourself at a networking event in the next few weeks (or plan to be at one this fall), there are a few key ways you can add value to your attendance...more
Summer is often a time that we naturally slow down – the weather is warmer, we feel lazier, more people are out on vacation and we may be out ourselves.
You may be expecting me to suggest a litany of ways you can...more
Raise your hand if you hate the word “authenticity.”
It’s right up there with some of the other most hated buzzwords and phrases – “at the end of the day,” “thinking outside of the box,” “synergy,” “value add,” “circle...more
Since 2019, I have had the pleasure of being involved in the Empowered Women’s Event series as a committee member, with our organization as an in-kind sponsor. The event focuses on storytelling and according to event founder...more
When networking, it’s easy to focus on the event itself and forget that one of the most important parts of the process is the follow-up. Networking, and relationship building, aren’t a one and done – they’re a process. And...more
There have been many jokes and memes about how we have all forgotten the most basic of social skills after being locked down for two years.
But in all seriousness, it sometimes feels like when you don’t flex a certain...more
It’s the middle of February. In many places, it’s cold and dreary and it’s a wee bit hard to feel motivated. You may recall that a couple of weeks ago, we talked about resolving to throw out your business development plan so...more
What better way to celebrate International Networking Week with a throwback to a post I wrote about international networking (updated for these modern times)?
With virtual platforms bringing us even closer together these...more
Bad news everyone.
There’s no magic bullet when it comes to LinkedIn. Or, for that matter, any business development or marketing tool.
There’s only strategy and hard work.
Anyone who tells you differently is selling...more
Just kidding – we’re not post-pandemic.
But in all seriousness, the last two years have dramatically changed the way in which we connect. But while some things may be different, other things will always remain the same....more
There is a lot of advice out there on how to use LinkedIn and why you should use LinkedIn and what’s useful about LinkedIn – have I used “LinkedIn” enough in this sentence yet?
I’ll begin at the beginning with a little...more
Everyone is dealing with “zoom fatigue” these days, so it’s that much more irritating when you do make the time to hop on a virtual business development or networking session only to have it turn into a flop. I’m sure you’d...more
“I just can’t do one more online meeting”
“You can’t get business that way.”
“My clients need me more.”
Have you ever said, or thought, any of these things about a virtual event or while involved in a conference...more
If you’ve been following along here at Zen for any length of time (or even just the last few weeks), then you’ll know that I love September and the promise of a fresh start that it brings (also because the fall is my favorite...more