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Three Easy Ways to Follow Up After a Networking Event

It’s easy to think that the hard part of networking is the event itself, and if we can navigate that successfully, we’ve done our jobs well and the work will come in. But a big part of successful relationship development is...more

Combining Your Passion with Relationship Development

As I was scrolling through Instagram the other night, I came across a post from a former ILN lawyer (shoutout to Craig Levey) who announced that he’ll be running the Boston Marathon in 20 weeks. What’s more, he’s using those...more

Building Relationships: Connection Through Storytelling

Daily, we interact with lots of people – this happens in person, at our offices, in the coffee shop, at our kids’ sporting events or art classes. It happens online, through our group chats, text messages with friends,...more

Why Does Relationship Marketing Matter to Lawyers?

I recently had the opportunity to participate in a podcast with Deirdre Breakenridge for her Women Worldwide series, discussing how to build unbreakable bonds. One of the questions she asked me to think about in advance of...more

An (Easy) August LinkedIn Challenge for Better Relationship Development

In most of the world, it’s been pretty hot, and many of you are either on holiday, or getting ready to leave for holiday. I know that the LAST thing you want to think about is building relationships for business development....more

Two (Easy!) Ways to Use LinkedIn to Supercharge Your Relationship Development Efforts

One of the questions I am asked most often is about how to manage relationships when we’re all so busy – and we are ALL so busy these days! LinkedIn is a great tool for professionals (even lawyers!) to employ to...more

Two Ways to Use LinkedIn to Attract Your Ideal Client (updated)

Of all the social media platforms out there, I’d venture to say that LinkedIn is the one that lawyers are most comfortable using. It has a reputation for being the most professional, and as a result, it’s had the widest...more

Three Reasons Attribution in Your Content is the Right Thing to Do

Depending on your business/relationship development goals and strengths, one of your strategies may be to write and share content. When you’re considering augmenting your reputation and building your practice, it might seem...more

Nice Recovery! Fixing Your Worst Networking Mistakes

Networking is not an easy task, which is one of the reasons that we discuss it so frequently here on Zen. Since I’m spending this week with my lawyers in Milan, facilitating their networking efforts at our Annual...more

What Does it Mean to Develop Your Personal Brand?

Yesterday, I had the pleasure of participating in the inaugural New York City event for She Breaks the Law, a network of women leaders founded by Priya Lele, Christie Guimond and Nicky Leijtens. The group brings together...more

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