Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more
Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?...more
Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities? Well, those days are long gone. But bear with me, we’re not diving into a...more
As the Halloween season creeps in, we’re delving into the spooky world of business development. Just like a thrilling Halloween tale, there are chilling mistakes lawyers often make in their quest for business growth. In this...more
A few years ago, I got asked, “What’s relationship marketing, and how do you start growing your practice?” Now, in today’s world, we’re all about building connections and client growth, so let’s dive into relationship...more
In today’s interconnected world, the concept of relationship marketing has become a cornerstone of success for lawyers seeking to expand their practice. If you’re already familiar with the power of cultivating connections or...more
In a digital age teeming with advice on LinkedIn utilization, it’s crucial to cut through the noise and focus on strategies that resonate with the demands of today’s professional landscape. Let’s rewind a bit and revisit the...more
Let’s face it – we’re still in the midst of a changing world, and the dynamics of networking have evolved considerably. However, amidst the changes, some principles remain unwavering. As we approach the start of another fall...more
On our podcast, Law Firm ILN-telligence, one of my favorite questions to ask our guests is about the most important lesson that they’ve learned over their career. During the dog days of August, it can feel like a bit of a...more
Immediately, I feel like I’ve lost all of our senior lawyers with this title, but please do bear with me – I know you know I sometimes like to write “touchy-feely” posts and frankly, they’re necessary in the legal industry....more
All right kids – I had an interesting chat this morning with one of my lawyers about the thing he’s most curious about in his practice. More and more, the answer to that question when I ask it has become “artificial...more
We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an...more
I can just hear you now.
“Woooo, Lindsay. Have you left the legal market altogether? Storytelling? Audiences? I know you’ve talked about this before, but this isn’t ENGLISH class for pete’s sake. It’s THE LAW.”...more
Alina Crisu is the PR and Communication Associate with LLPO Law Firm, the International Lawyers Network's member firm for Cyprus. In this episode, Lindsay and Alina talk about having a passion for your work, the future of...more
We’ve now returned from our winter break and I have some news – my family has grown by four paws: the adorable Belgian Malinois mix, Nikko.
Who can resist this face?
Rescuing an older dog with almost no recorded history...more
This Friday, I have the pleasure of joining some fantastic legal industry colleagues on a panel at the Legal Marketing Association’s Northeast Regional Conference. We’ll be addressing the topic: “The Best Influencer is a Good...more
Have you ever heard the saying “Insanity is doing the same thing over and over and expecting different results?”
Well, the counter-argument could be made that to get new results, you need to build new habits. It has been...more
I know, it’s summer and we’re trying to relax.
But just in case you find yourself at a networking event in the next few weeks (or plan to be at one this fall), there are a few key ways you can add value to your attendance...more
Summer is often a time that we naturally slow down – the weather is warmer, we feel lazier, more people are out on vacation and we may be out ourselves.
You may be expecting me to suggest a litany of ways you can...more
Raise your hand if you hate the word “authenticity.”
It’s right up there with some of the other most hated buzzwords and phrases – “at the end of the day,” “thinking outside of the box,” “synergy,” “value add,” “circle...more
Now. Before you freak out and imagine that I’m suggesting that you become either a bard or a liar, just bear with me for a little bit to understand what I mean by “storytelling.” (Hopefully, you’ve also read last week’s post...more
The short answer? Both!
After two-plus years of being limited to almost entirely virtual meetings, we’ve learned that there are huge benefits to doing things online. But many people were also chomping at the bit to get...more
Also known as “How to Translate Content Marketing into Relationship Marketing” without using the big scary words that will make you run away from this post before you read it. Remember the good old days when we just did a...more
When networking, it’s easy to focus on the event itself and forget that one of the most important parts of the process is the follow-up. Networking, and relationship building, aren’t a one and done – they’re a process. And...more
There have been many jokes and memes about how we have all forgotten the most basic of social skills after being locked down for two years.
But in all seriousness, it sometimes feels like when you don’t flex a certain...more