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When is Rebranding a $4 Billion Mistake? Time Will Tell With Twitter’s Decline

The small blue bird adorning nearly every company’s social media section. The verbiage “tweet” and “retweet” working their way into the fabric of modern language. The creation of character-limited, short-form posts as a new...more

When is Swiss chocolate Swiss enough? Toblerone Chocolate Recently Found Out, and it Didn’t Make the Cut.

The crinkle sound of the gold foil. The rich smell of honey and almond. The unique design of peaks and valleys. And the delicious taste of Swiss chocolate. There is little doubt that since its creation in 1908,...more

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