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TTAB Rules Consumer Perception Remains the Critical Inquiry for Generic.gTLD Marks

In June 2020, the U.S. Supreme Court rejected a rule that the combination of a generic term and a generic top-level domain (“gTLD”) is per se generic. See USPTO v. Booking.com B.V., 140 S. Ct. 2298 (2020) (“Booking.com”). In...more

Federal Circuit Rules Color Trademarks Can Be Inherently Distinctive, Vacating TTAB

The Federal Circuit Court of Appeals (CAFC) recently held that “color marks” (i.e., trademarks consisting solely of one or more colors without words or designs) can be inherently distinctive, vacating a 2018 Trademark Trial...more

Color Guard: Tips for Registering a Color as a Trademark with the USPTO

In a recent precedential opinion, the United States Patent and Trademark Office’s (USPTO’s) Trademark Trial and Appeal Board (TTAB) ruled that a trademark consisting of multiple colors, as applied to product packaging, cannot...more

Two Recent Trademark Decisions Provide Ammunition for Trademark Owners Who Receive Improper Specimen Refusals for Service Marks

In the past few years, many trademark practitioners have noticed an increase in the number of rejections for trademark specimens – the documents that applicants submit to the United States Patent and Trademark Office (USPTO)...more

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