Most of us know a great brand when we see one. And when customers develop trust in a brand, they usually remain loyal to that company’s products or services and recommend them to others. ...more
24 April 2018 At Hogan Lovells, we understand that brands are the heart of a company’s value, reputation, and competitive advantage. Total Brand Care is our holistic approach to creating, commercializing, and protecting our...more
4/25/2018
/ Acquisitions ,
Advertising ,
Antitrust Provisions ,
Competition ,
Corporate Branding ,
Cybersecurity ,
Intellectual Property Protection ,
Joint Venture ,
Marketing ,
Mergers ,
Popular ,
R&D ,
Retail Market ,
Strict Product Liability ,
Trademarks
2017 was a year of widespread political, technological, and legal changes; leading to lack of certainty and creating both challenges and opportunities for businesses in 2018 and beyond.
...more
1/24/2018
/ 3D Printing ,
Artificial Intelligence ,
Connected Cars ,
Copyright ,
Cybersecurity ,
Digital Single Market ,
Domain Names ,
Intellectual Property Protection ,
International Trade Commission (ITC) ,
Patents ,
Post-Grant Review ,
Smart Devices ,
Trade Secrets ,
Trademarks ,
Wearable Technology