Taking your retail brand to the next level and attracting an equity investment based on the value of your brand requires not only business acumen but strategies for brand protection. Protecting your trademarks by way of...more
7/15/2025
/ Advertising ,
Brand ,
Business Development ,
Customer-Loyalty Programs ,
Endorsements ,
Gift-Cards ,
Goods or Services ,
Intellectual Property Protection ,
Privacy Laws ,
Retail Market ,
Retailers ,
Rewards Programs ,
Risk Management ,
Trademark Registration ,
Trademarks ,
Unfair or Deceptive Trade Practices
When you are in the business of creating content, it’s crucial to know when licenses or permissions are required to use the intellectual property of others (such as copyright and trademarks). In this article, we explore what...more
6/30/2025
/ Best Practices ,
Content Publishing ,
Content Strategy ,
Copyright ,
Copyright Infringement ,
Fair Use ,
Intellectual Property Protection ,
Online Platforms ,
Public Domain ,
Risk Management ,
Social Media ,
Trademark Infringement ,
Trademarks
You put in the hard work to conceive and design your product, choose a trademark, and build your customer following, but taking your product brand to the next level and attracting an equity investment based in large part on...more