Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)....more
Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment...more
We’ve recently experienced an uptick in questions about communicating around late-career or end-of-career milestones – a line of inquiry that makes perfect sense when you consider that a full 27 percent of the U.S. workforce...more
Many professionals completed their 2020 Marketing and Business Development plans toward the end of 2019 or early in 2020. That seems like a lifetime ago. Since then, throughout our country, whether by government mandate or...more
For many small companies it’s easy to forget about your company website. You hire a designer, put hours into getting it launched, and then you move on to other projects. It becomes a static electronic brochure, passively...more