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Trademarking Italian place-names: 10 key Q&As and new rules for Milan

The latest of many Italian regulatory changes aimed at protecting the "Made in Italy" brand comes as the Municipality of Milan approved a new "Regulation for the release of authorization to register trademarks including the...more

L’attività dell’influencer può integrare una tipica attività di agente ex artt. 1742 e ss. C.C.

Con sentenza n. 2615 del 4 marzo 2024 il Tribunale di Roma, sezione lavoro, ha confermato la correttezza dell’accertamento ispettivo della Fondazione Enasarco secondo la quale l’influencer che, sui propri profili, promuove...more

6/6/2024  /  Influencers , Italy , Marketing , Social Media

The influencer’s activity may integrate a typical agent activity under Art.1742 et seq. of Civil Code

With decision no. 2615 of 4 March 2024, the Labour Court of Rome confirmed the Enasarco's inspection stating that an influencer who promotes brand's products on a permanent and continuous basis through his own social network...more

Italy revolutionizes the Influencer Marketing landscape

On January 16 the Italian Authority for Communications Guarantees (AGCOM) published new guidelines on influencer marketing, marking a significant shift for influencers by imposing new obligations....more

1/25/2024  /  Advertising , Copyright , Italy , Social Media

2023 Annual Retail and Fashion Holiday Guide

Amidst the hustle and bustle of holiday shopping, retailers are continuing to herald digital mediums to spread holiday cheer to shoppers worldwide. The Hogan Lovells Retail and Fashion team is delighted to bring you our...more

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