As the festive season heralds lights on storefronts and fills shopping carts around the world, the retail and luxury sectors find themselves navigating unprecedented change. Consumer expectations among various demographics...more
On January 16 the Italian Authority for Communications Guarantees (AGCOM) published new guidelines on influencer marketing, marking a significant shift for influencers by imposing new obligations....more
This year, the pandemic forced brands to reinvent themselves to stay virtually close to customers. A surprisingly high number of companies quickly turned to augmented reality ("AR"), recognizing the strong power of this...more