Amidst the hustle and bustle of holiday shopping, retailers are continuing to herald digital mediums to spread holiday cheer to shoppers worldwide.
The Hogan Lovells Retail and Fashion team is delighted to bring you our...more
The holiday shopping season is upon us once again and this year, much like last year, continues to present unique challenges and opportunities for consumer companies and retailers. In this nearly “post-COVID” environment,...more
12/22/2022
/ Brick-and-Mortar Stores ,
Cryptocurrency ,
Digital Assets ,
Digital Marketplace ,
E-Commerce ,
Fashion Industry ,
Holidays ,
Internet Retailers ,
Non-Fungible Tokens (NFTs) ,
Retail Market ,
Retailers ,
Trademarks
This year, the pandemic forced brands to reinvent themselves to stay virtually close to customers. A surprisingly high number of companies quickly turned to augmented reality ("AR"), recognizing the strong power of this...more