The new version of the Digital Chart Regulation, adopted on October 30 by the Italian Advertising Authority (IAP), introduces significant updates in the realm of influencer marketing. This revision comes at a time when the...more
Con sentenza n. 2615 del 4 marzo 2024 il Tribunale di Roma, sezione lavoro, ha confermato la correttezza dell’accertamento ispettivo della Fondazione Enasarco secondo la quale l’influencer che, sui propri profili, promuove...more
With decision no. 2615 of 4 March 2024, the Labour Court of Rome confirmed the Enasarco's inspection stating that an influencer who promotes brand's products on a permanent and continuous basis through his own social network...more
On January 16 the Italian Authority for Communications Guarantees (AGCOM) published new guidelines on influencer marketing, marking a significant shift for influencers by imposing new obligations....more
Consumer-facing companies are increasingly utilizing social media influencers to get their advertising to targeted audiences and to learn how their products are working for real people. This innovative form of advertising is...more