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Will AI Lower Law Firm Rates? That Might Be the Wrong Question (Think “42”)

In The Hitchhiker’s Guide to the Galaxy, a race of hyper-intelligent beings builds a computer to discover the ultimate answer to life, the universe, and everything. After seven and a half million years, the machine reveals...more

Proactive Pricing for Law Firms

A few years ago, I wrote a blog on proactive profitability. Given the evolving dynamics and trends in pricing in 2025, I want to explore a parallel concept: proactive strategic pricing. ...more

Strategic Pricing 2025: Year-End Insights and a Roadmap for Law Firm Leaders

As 2024 winds down, the legal industry navigates a shifting and increasingly complex landscape. Clients are growing weary of rising costs, amplifying the pressure on firms to balance rate increases with greater efficiency and...more

Challenges to Effective Pricing Survey Chart

I recently published our 2024 Strategic Pricing Survey findings, which uncovered significant insights into law firms’ successes and challenges in pricing strategies. The survey highlighted the continuation of solid rate...more

Mastering the Art of Client Communication on Law Firm Pricing

A recent article on Law.com, Partners Confront ‘Deeply Uncomfortable’ Client Communications on Soaring Billing Rates, highlighted a growing trend in the legal industry: many firms are shifting away from personal...more

Mirage or Oasis? Preparing for FY2025 Winter Pricing in the Summer Heat

As summer peaks with days hitting a sweltering 100 degrees, it might be challenging to think about the heart of the fiscal 2025 winter season. Our strategic pricing calendar reminds us that this time of year presents an...more

Your Strategic Pricing Execution Checklist

As the year begins, law firms transition their pricing focus from the planning stage to execution. In the second half of 2023, firms were busy evaluating their rates and pricing strategies to prepare for 2024. Currently, the...more

Mastering the Art of Rate Execution in the Legal Landscape of 2024

As we usher in 2024, the echoes of 2023’s law firm successes and challenges still linger. Last year, we observed mixed demand, gnawing expenses, the AI frenzy, and talent scarcity. In that tumultuous terrain, I frequently...more

Navigating Rate Trends for 2024: Strategies for Pricing Success

Contrary to popular perception, law firm billing rates do not exhibit a steady upward trajectory. Instead, a closer examination of long-term trends reveals a pattern of cyclical fluctuations in billing rate increases. These...more

The Nuances of Multi-Tiered Rate Structures: Unraveling the Complexity

I occasionally receive questions about multi-tiered rate structures, which prompted my focus this week. RATE TIER STRATEGY DEFINED Rate tiering is a pricing strategy where law firms offer different rate schedules for their...more

The Future of Law Firm Pricing: AI, Time, and the Quest for Genuine Value

In my last two pieces, we navigated the intricate landscape of the 2024 law firm rate setting and broached the powerful bond between law firms and clients when discussing rates and value. Today, let’s venture into the future...more

Navigating the Complex Landscape of 2024 Law Firm Rate Setting

“The moment you make a mistake in pricing, you’re eating into your reputation or your profits,” wisely stated Katherine Paine, emphasizing the critical importance of understanding the strategic value in pricing. As we look...more

Fiscal 2023 Rate Strategies Series: Big Miss #3 – Wide Rate Dispersion with Bonus: Thoughts on Fiscal 2023 Rates

Today’s blog is the last installment of a three-part series on Big Pricing Misses. Pricing is one of your strongest drivers of profitability. Consequently, improvements here will result in meaningful implications for overall...more

Fiscal 2023 Rate Strategies Series: Big Miss #2 – The Perils of Rate Stagnation (Flat Rates)

Today’s blog is part two of a three-part series on Big Pricing Misses. In part one, I described the current precarious law firm rate-setting environment that attempts to find value balanced with talent inflation, demand...more

Fiscal 2023 Rate Strategies: Big Miss #1 – Unnecessary Discounting

As we look to close out 2022, it has never been more important to execute your pricing strategy well. The competitive market for law firms may be heading into a more challenging time compared to the past five years, and it...more

Thoughts About Law Firm Rate Strategies into 2022

A recent AP news headline indicated that the price of cars, gasoline, restaurants, food, and other goods matched a 13-year high, raising pressure on the Federal Reserve, “whose officials have repeatedly said the increases...more

Pricing and Profitability During Uncertain Times

Industry events related to the Covid-19 pandemic continue to unfold before our eyes. But law firms and other businesses soldier on (mostly from our remote offices) to support and serve our valued clients. Maintaining a...more

2020 Rates and Pricing Analytics Flash Survey

We invite you to participate in the 2020 Rates and Pricing Analytics Flash Survey by LawVision and Clocktimizer. LawVision and Clocktimizer are conducting a 2020 Rates and Pricing Analytics Flash Survey. This survey assesses...more

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