Martha Steinman

Martha Steinman

Hogan Lovells

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FTC Issues Preemptive Notices of Penalty Offenses to Advertisers

On October 13 the US Federal Trade Commission (FTC) sent “Notice of Penalty Offenses” to more than 700 large retailers, advertisers and consumer product companies describing endorsement practices that the FTC has found...more

10/20/2021  /  Advertising , Endorsements , Federal Trade Commission (FTC) , FTC Endorsement Guidelines , Influencers , Marketing , Retailers , Unfair or Deceptive Trade Practices
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