As influencer marketing continues to dominate social media, the legal risks are catching up. In two recent class action lawsuits, companies and their social media influencers are facing allegations of deceptive advertising....more
Doing good doesn’t get old. But marketing leaders know that effective promotion of a company’s charitable giving requires a subtle combination of bedrock advertising principles with a few twists. It’s often here that...more
A class action lawsuit filed against Kim Kardashian, Floyd Mayweather, and former professional basketball player Paul Pierce earlier this month underscores the need for celebrity endorsers to take care when they approach any...more
1/19/2022
/ Advertising ,
Aiding and Abetting ,
Blockchain ,
Celebrity Endorsements ,
Class Action ,
CLRA ,
Cryptocurrency ,
Digital Currency ,
Disclosure Requirements ,
Ethereum ,
Financial Services Industry ,
Influencers ,
Investment ,
Marketing ,
Non-Fungible Tokens (NFTs) ,
Online Endorsements ,
Pump and Dump ,
Restitution ,
Social Media ,
Token Sales ,
Unfair Competition Law (UCL) ,
Unfair or Deceptive Trade Practices ,
Unjust Enrichment