In Part 1 of our two-part series about advertising in the metaverse, we summarized its history, discussed its broad implications, and analyzed the attention regulators are giving to false advertising in this area. In...more
8/31/2022
/ Advertising ,
Blockchain ,
Brand ,
Celebrity Endorsements ,
Contests & Promotions ,
Endorsements ,
Federal Trade Commission (FTC) ,
Influencers ,
Initial Coin Offering (ICOs) ,
Marketing ,
Metaverse ,
Non-Fungible Tokens (NFTs) ,
Popular ,
Securities and Exchange Commission (SEC) ,
Sweepstakes ,
Trademarks
In his 1992 sci-fi thriller Snow Crash, author Neal Stephenson allowed his characters to escape from a dystopian Los Angeles into a completely virtual realm he called the metaverse. Thirty years later, in the age of...more
8/29/2022
/ Advertising ,
Brand ,
Corporate Branding ,
FTC Act ,
Global Market ,
Intellectual Property Protection ,
Lanham Act ,
Metaverse ,
Non-Fungible Tokens (NFTs) ,
Popular ,
Virtual Reality
Non-fungible tokens (NFTs), the metaverse, and Web3 bring with them a host of new legal challenges in such areas as IP, securities law, tax, and advertising. As NFTs revolutionize the digital landscape and global economy, it...more
6/9/2022
/ Advertising ,
Best Practices ,
Blockchain ,
Brand ,
Charitable Sales Promotion ,
Contests & Promotions ,
Digital Assets ,
Digital Currency ,
Fundraisers ,
Gambling ,
Games ,
Intellectual Property Protection ,
Investors ,
Metaverse ,
Non-Fungible Tokens (NFTs) ,
Popular ,
Prizes ,
Sales Promotions ,
Securities Regulation ,
Sweepstakes ,
Tax Liability ,
Tax Planning ,
Virtual Currency ,
Webinars
A class action lawsuit filed against Kim Kardashian, Floyd Mayweather, and former professional basketball player Paul Pierce earlier this month underscores the need for celebrity endorsers to take care when they approach any...more
1/19/2022
/ Advertising ,
Aiding and Abetting ,
Blockchain ,
Celebrity Endorsements ,
Class Action ,
CLRA ,
Cryptocurrency ,
Digital Currency ,
Disclosure Requirements ,
Ethereum ,
Financial Services Industry ,
Influencers ,
Investment ,
Marketing ,
Non-Fungible Tokens (NFTs) ,
Online Endorsements ,
Pump and Dump ,
Restitution ,
Social Media ,
Token Sales ,
Unfair Competition Law (UCL) ,
Unfair or Deceptive Trade Practices ,
Unjust Enrichment