As influencer marketing continues to dominate social media, the legal risks are catching up. In two recent class action lawsuits, companies and their social media influencers are facing allegations of deceptive advertising....more
In Part 1 of our two-part series about advertising in the metaverse, we summarized its history, discussed its broad implications, and analyzed the attention regulators are giving to false advertising in this area. In...more
8/31/2022
/ Advertising ,
Blockchain ,
Brand ,
Celebrity Endorsements ,
Contests & Promotions ,
Endorsements ,
Federal Trade Commission (FTC) ,
Influencers ,
Initial Coin Offering (ICOs) ,
Marketing ,
Metaverse ,
Non-Fungible Tokens (NFTs) ,
Popular ,
Securities and Exchange Commission (SEC) ,
Sweepstakes ,
Trademarks
In his 1992 sci-fi thriller Snow Crash, author Neal Stephenson allowed his characters to escape from a dystopian Los Angeles into a completely virtual realm he called the metaverse. Thirty years later, in the age of...more
8/29/2022
/ Advertising ,
Brand ,
Corporate Branding ,
FTC Act ,
Global Market ,
Intellectual Property Protection ,
Lanham Act ,
Metaverse ,
Non-Fungible Tokens (NFTs) ,
Popular ,
Virtual Reality
Non-fungible tokens (NFTs), the metaverse, and Web3 bring with them a host of new legal challenges in such areas as IP, securities law, tax, and advertising. As NFTs revolutionize the digital landscape and global economy, it...more
6/9/2022
/ Advertising ,
Best Practices ,
Blockchain ,
Brand ,
Charitable Sales Promotion ,
Contests & Promotions ,
Digital Assets ,
Digital Currency ,
Fundraisers ,
Gambling ,
Games ,
Intellectual Property Protection ,
Investors ,
Metaverse ,
Non-Fungible Tokens (NFTs) ,
Popular ,
Prizes ,
Sales Promotions ,
Securities Regulation ,
Sweepstakes ,
Tax Liability ,
Tax Planning ,
Virtual Currency ,
Webinars