Meryl Bernstein

Hogan Lovells

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Latest Posts › Disclosure Requirements

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Deceptive sweepstakes prompt FTC action and consumer payouts

Last week, the Federal Trade Commission sent more than $18 million in refunds to U.S. consumers who entered a Publishers Clearing House (PCH) sweepstakes in recent years. The refund represents a significant remedy to...more

5/5/2025 / Consumer Protection Laws , Disclosure Requirements , Enforcement Actions , False Advertising , Federal Trade Commission (FTC) , Marketing , Penalties , Sweepstakes , Unfair or Deceptive Trade Practices

FTC publishes updated Endorsement Guides and proposed rule banning fake reviews

The U.S. Federal Trade Commission (FTC or the “Commission”) recently announced two actions aimed at strengthening regulation of online advertising. On June 29, 2023, the Commission released its updated Endorsement Guides (the...more

7/11/2023 / Advertising , Disclosure Requirements , Endorsements , Fake Reviews , Federal Trade Commission (FTC) , FTC Endorsement Guidelines , Influencers , Marketing , Social Media , Unfair or Deceptive Trade Practices

Influencer Snapshot: Getting a handle on social media influencers

Consumer-facing companies are increasingly utilizing social media influencers to get their advertising to targeted audiences and to learn how their products are working for real people. This innovative form of advertising is...more

12/11/2019 / Advertising , Brand , Celebrity Endorsements , Disclosure Requirements , Endorsements , Influencers , Marketing , Online Endorsements , Social Media , Websites

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