The U.S. Federal Trade Commission (FTC) sent warning letters to two trade associations and a dozen social media influencers on November 13, 2023, advising them that their disclosures of material connections in social media...more
The U.S. Federal Trade Commission (FTC or the “Commission”) recently announced two actions aimed at strengthening regulation of online advertising. On June 29, 2023, the Commission released its updated Endorsement Guides (the...more
The holiday shopping season is upon us once again and this year, as last, continues to present challenges for consumer companies and retailers. Omnichannel is growing in prominence as consumers maintain their reliance on...more
12/7/2021
/ Advertising ,
Augmented Reality ,
Corporate Branding ,
Cosmetics ,
E-Commerce ,
Holidays ,
Influencers ,
Internet Retailers ,
Labeling ,
Marketing ,
Personal Care Products ,
Retail Market ,
Retail Sales ,
Retailers ,
Revenue Growth ,
Supply Chain
Consumer-facing companies are increasingly utilizing social media influencers to get their advertising to targeted audiences and to learn how their products are working for real people. This innovative form of advertising is...more
As the saying goes, it's the most wonderful time of the year – but it is also the busiest time for retailers. As merchants seek to cash in on the holiday shopping rush, we are noticing trends that have potentially significant...more
12/9/2019
/ Algorithms ,
Amazon Echo ,
Analytics ,
Apple ,
Celebrity Endorsements ,
China ,
Competition ,
Connected Items ,
Contests & Promotions ,
EU ,
Google ,
Green Marketing ,
Holidays ,
Imports ,
Influencers ,
Intellectual Property Protection ,
Marketing ,
Misleading Statements ,
Ownership of Works ,
Retail Market ,
Retailers ,
Section 301 ,
Smart Devices ,
Tariffs ,
Unfair or Deceptive Trade Practices
The holiday season is the most wonderful – and the busiest – time of year for retailers. With the holiday season now in full swing, here are 5 things your business needs to consider...more