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What’s next for UK HFSS regulation?

First introduced in 2007 and ramping up in the last few years, several restrictions have been put in place in the UK to limit the promotion and advertising of food and drink products that are high in fat, sugar or salt...more

Direct Consumer Enforcement Playbook

The Digital Markets, Competition and Consumers Act 2024 ("DMCC Act") provides for two regimes for the enforcement of consumer law: a civil court-based regime, under which the Competition and Markets Authority (“CMA”) and...more

UK Government consults on the implementation of the new subscription contract regime

Ahead of the implementation of the new subscription contract regime set out in the Digital Markets, Competition and Consumers Act 2024 (“DMCCA”), which is due to come into force during 2026, the UK Government is consulting on...more

The use of generative AI in advertising: Legal pitfalls to look out for in the UK

In the last couple of years, generative artificial intelligence (AI) has emerged as a transformative tool for the advertising industry, promising unprecedented efficiency and cost savings and innovative ways of creating...more

UK Parliament passes the DMCC Act: A closer look at the consumer protection law elements

The Digital Markets, Competition and Consumers Act (the “DMCC Act”) received Royal Assent on 24 May 2024, just over a year after it was first introduced in the House of Commons. The DMCC Act introduces changes to digital...more

UK passes automated vehicles Act 2024

On 20 May 2024 the UK passed the Automated Vehicles Act 2024, setting up a comprehensive framework for the regulation of self-driving vehicles in the UK. On 20 May 2024 the UK passed the Automated Vehicles Act 2024, setting...more

The UK’s new requirements for subscription contracts with consumers – DMCC Bill Deep Dive Part 3

While unfair practices trapping consumers in unwanted subscriptions have been addressed under existing consumer law, the Digital Markets, Competition and Consumers Bill introduces a new set of requirements which are specific...more

Precautionary allergen labelling, “free-from” claims and the establishment of thresholds

UK food businesses are required to declare the presence of any of the 14 main allergens if used intentionally as an ingredient or processing aid. However, they are not required to declare any unintentional presence of an...more

Online claims that put unfair pressure on consumers: new UK guidance on what to avoid

The Competition and Markets Authority (CMA) has published an online reporting form, encouraging consumers to report businesses which engage in ‘misleading tactics’ such as pressure selling, hidden charges, subscription traps...more

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