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First the Late Show, Next the Local News?

The announcement by CBS cancelling the Late Show likely marks a major tipping point in media generally and broadcast specifically. This development seems removed from professional services, but there are looming...more

2025 Media is Trending, Well Somewhere.

2024, another year in the books. As is the annual tradition, we’ve taken some time to reflect on prominent media trends impacting our professional services clients and offer some insights on what that may mean for the future....more

The Pandemic Is Changing Professional Services Communications, And That May Be A Good Thing

Broadcast has always been the hardest medium in which to secure opportunities for clients. The reasons are numerous, including its focus is narrower than a daily newspaper’s, commentary openings are time-sensitive and go...more

What the NFL’s Ratings Swoon Says to Professional Services Marketers

If you ever doubted that the media landscape is shifting, you only need to look at the reports that the NFL, the mightiest-of-mighty media properties, is experiencing a large dip in viewership. Through the first five weeks of...more

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