2024, another year in the books. As is the annual tradition, we’ve taken some time to reflect on prominent media trends impacting our professional services clients and offer some insights on what that may mean for the future....more
1/28/2025
/ Artificial Intelligence ,
Broadcasting ,
Business Development ,
Content Marketing ,
Content Strategy ,
Crisis Management ,
Data Breach ,
Data Protection ,
LinkedIn ,
Media ,
Podcasts ,
Professional Development ,
Reputation Management ,
Social Media
The media landscape continues to shift, and 2023 was certainly an eventful year. Layoffs abounded based not just on the slash-and-burn tactics deployed by private equity to gut local newspapers, but also on the national level...more
3/4/2024
/ ABC ,
Artificial Intelligence ,
Disney ,
ESPN ,
Facebook ,
Free Speech ,
Instagram ,
Media ,
News Stories ,
Newspapers ,
Opinion-Based Content ,
Podcasts ,
Social Media ,
Spotify ,
Telecommunications ,
Television Broadcast Stations ,
Twitter ,
YouTube
Remember all the excitement when Threads was launched? Meta, the platform’s parent company, announced that more than 30M people joined in less than 24 hours after it opened to the public. The app, which for now requires and...more
Podcasts are an ascendant media form right now. According to a recent report from Edison Research and Triton Digital called “The Infinite Dial 2021,” approximately 28% of the U.S. population over the age of 12 listens to a...more
3/26/2021
/ Blogs ,
Content Marketing ,
Digital Communications ,
Marketing ,
Online Platforms ,
Professional Services Companies ,
Remote Working ,
ROI ,
Smart Devices ,
Social Media ,
Technology
Broadcast has always been the hardest medium in which to secure opportunities for clients. The reasons are numerous, including its focus is narrower than a daily newspaper’s, commentary openings are time-sensitive and go...more
2020, what a year! Thanks to a raging global pandemic I’ve been spending more time at home, eating in more often and keeping tabs on the thoughts of prominent epidemiologists – just as I planned! My current crushes are Dr....more
Pierre Delecto, we hardly knew ye! The delicious, and somewhat apolitical, news out of Washington, D.C. that Utah Senator Mitt Romney, for some time, had a secret Twitter account under the pseudonym “Pierre Delecto” is...more
If professional services firms really care about their content readers and their long-term value proposition to them, I urge them to consider this concept: Slow News. This is content that has taken time to develop, that has...more
Twitter is setting us all free! We can finally tweet a full 280 characters! Life is great! Yeah, not so much.
Twitter’s move to expand its character limit is a change that may make the service worse. (This is not to...more
We’ve been part of numerous professional services client discussions where the question asked is, “Can I discuss politics on social media?” The answer we generally give is, “No,” as one always risks losing favor from the...more
I’m a big fan of automation. When I met my now-wife, she was writing out checks each month for various bills – a time consuming process that could easily be accomplished with auto-bill pay. In no time, that’s just what she...more
Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99. What they rarely do is say, “I’m just going to watch whatever is on CBS or FOX.” There are just too many...more
If you ever doubted that the media landscape is shifting, you only need to look at the reports that the NFL, the mightiest-of-mighty media properties, is experiencing a large dip in viewership. Through the first five weeks of...more
10/19/2016
/ Advertising ,
B2B Organizations ,
Broadcasting ,
Digital Media ,
Marketing ,
NFL ,
Professional Services Companies ,
Ratings ,
SEO ,
Social Media ,
Twitter ,
Yahoo!
In recent months, a few news items have stood out as noteworthy, as they are emblematic of the shifting media landscape:
- HBO to offer a stand-alone streaming service.
- CBS to offer a stand-alone streaming...more
Online privacy policies, especially with respect to social media sites, have redefined the word ephemeral. Just when one thinks they have successfully navigated the complexities of properties such as Facebook, new “terms of...more