MK Barker

MK Barker

Hogan Lovells

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FTC publishes updated Endorsement Guides and proposed rule banning fake reviews

The U.S. Federal Trade Commission (FTC or the “Commission”) recently announced two actions aimed at strengthening regulation of online advertising. On June 29, 2023, the Commission released its updated Endorsement Guides (the...more

7/11/2023  /  Advertising , Disclosure Requirements , Endorsements , Fake Reviews , Federal Trade Commission (FTC) , FTC Endorsement Guidelines , Influencers , Marketing , Social Media , Unfair or Deceptive Trade Practices
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