This article provides an overview of sensory claim substantiation: the types of sensory claims, how to identify the right sensory claim for your product, research design methods, best practices for each type of claim, and how...more
8/20/2025
/ Advertising ,
Advertising Substantiation ,
Best Practices ,
Comparative Advertising ,
Compliance ,
Consumer Protection Laws ,
Data Collection ,
Evidence ,
False Advertising ,
Federal Trade Commission (FTC) ,
Food Manufacturers ,
FTC Act ,
Marketing ,
Misleading Statements ,
NAD ,
Regulatory Requirements ,
Surveys ,
Testing Requirements ,
Truth in Advertising ,
Unfair or Deceptive Trade Practices