This article provides an overview of materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements for materiality under different...more
8/28/2025
/ Advertising ,
Consumer Protection Laws ,
Deceptive Intent ,
False Advertising ,
Federal Trade Commission (FTC) ,
FTC Act ,
Lanham Act ,
Materiality ,
Misleading Statements ,
NAD ,
Puffery ,
Surveys ,
Unfair Competition ,
Unfair or Deceptive Trade Practices
This article provides an overview of sensory claim substantiation: the types of sensory claims, how to identify the right sensory claim for your product, research design methods, best practices for each type of claim, and how...more
8/20/2025
/ Advertising ,
Advertising Substantiation ,
Best Practices ,
Comparative Advertising ,
Compliance ,
Consumer Protection Laws ,
Data Collection ,
Evidence ,
False Advertising ,
Federal Trade Commission (FTC) ,
Food Manufacturers ,
FTC Act ,
Marketing ,
Misleading Statements ,
NAD ,
Regulatory Requirements ,
Surveys ,
Testing Requirements ,
Truth in Advertising ,
Unfair or Deceptive Trade Practices