While reality stars often use their on-camera exposure to kick-start their personal brand, sustaining momentum relies heavily on cultivating a strong social media presence to stay connected with their audience. Not...more
8/28/2025
/ Brand ,
Celebrity Endorsements ,
Enforcement Actions ,
Entertainment Industry ,
Influencers ,
International Trademark Protection ,
Jurisdiction ,
Reality Shows ,
Social Media ,
Trademark Enforcement ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademarks
Thank you for reading the January 2024 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss Dwayne "The Rock" Johnson's recent trademark acquisition and the importance of understanding those...more