While reality stars often use their on-camera exposure to kick-start their personal brand, sustaining momentum relies heavily on cultivating a strong social media presence to stay connected with their audience. Not...more
8/28/2025
/ Brand ,
Celebrity Endorsements ,
Enforcement Actions ,
Entertainment Industry ,
Influencers ,
International Trademark Protection ,
Jurisdiction ,
Reality Shows ,
Social Media ,
Trademark Enforcement ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademarks
Thank you for reading the September 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the significant revisions to the FTC's guidelines for endorsements and examine the benefits of design...more
9/29/2023
/ Advertising ,
Celebrity Endorsements ,
Design Patent ,
Disclosure Requirements ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
FTC Guidelines ,
Graphic Designs ,
Graphical User Interface ,
Influencers ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
IP Portfolio ,
Marketing ,
Online Endorsements ,
Online Platforms ,
Patent Applications ,
Patents ,
Policies and Procedures ,
Regulatory Agenda ,
Section 5 ,
Sellers ,
Social Media ,
Software Patents ,
Trade Dress ,
Trademark Ownership ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
Unfair or Deceptive Trade Practices
The May 2017 issue of Sterne Kessler's MarkIt to Market® discusses social media influencers' disclosure of material connections, business transfer clauses, and lists the new gTLD Sunrise periods.
...more
6/8/2017
/ Advertising ,
Business Transfer Agreements ,
Customer Information ,
Disclosure Requirements ,
Domain Names ,
Endorsements ,
Federal Trade Commission (FTC) ,
gTLD ,
Influencers ,
Social Media ,
Sponsors ,
Sunrise Periods ,
Trademarks