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How to Help Your Attorneys to Produce Successful Thought Leadership – An Office Hours Recap

Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more

2025 Legal Marketing Trends, Opportunities, and Challenges: LMA Bay Area LSC Panel Recap

Curious to know what's on the minds of legal marketing leaders as we head into 2025? Consider these key takeaways from the Bay Area Legal Marketing Association panel discussion "2025 Legal Marketing Trends, Opportunities,...more

Thought Leadership, Strategic PR, and Creating Content that Connects with the Media – an Office Hours Recap

Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)....more

How to Prioritize Marketing and BD Activities at a Mid-Sized Law Firm: Office Hours with Laura Hudson (Pt. 1 of 2)

One of two updates, Paul Ryplewski recaps a recent 'Office Hours' session with longtime JD Supra friend and client, Laura Hudson, CMO at Ward and Smith....more

Marketing the Marketers – 5  Content Takeaways from a JD Supra 'Office Hours' Featuring Firesign | Enlightened Legal Marketing

Five content marketing and strategy takeaways from a recent JD Supra client training session with Katherine Hollar Barnard and Hailey Kawecki of Firesign Enlightened Legal Marketing....more

Analytics Tip: Don't Ask 'How Are We Doing?' — Ask This Question Instead (Part One)

First in a series of posts on which questions can help marketers find growth opportunities and next steps in their firm's reader data....more

How to Use Data to Produce Your Most Successful Law Firm Event

A step by step guide to how data can help your business development and marketing team work with attorneys to create the perfect law firm event....more

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