When the economy stalls, many firms instinctively cut back. However, Paula Zirinsky of Zirinsky Strategy says growth during these times is not completely stopping; it is merely shifting....more
What does it really take to build meaningful connections in professional services? Paula Zirinsky has a helpful reminder that relationships grow through real engagement: when we show up intentionally, authentically, and with...more
Intentional marketing revolves around purposeful actions that align with greater goals and objectives. It is about building deeper relationships – and trust –with clients and prospects as opposed to merely conveying messages...more
In the world of B2B, where relationships and reputation are paramount, the art of narrative branding is poised to redefine how professional services connect with their clients and stakeholders....more
Intentional marketing is the strategic approach that aligns your brand’s messaging with deliberate actions, programs, and purpose-driven efforts. Paula Zirinsky explains....more
A Marketing RoadMap can propel your business forward and get you on the road to real growth and profitability. Paula Zirinsky explains....more
What is our new normal? I am not so sure we know yet. But on March 12, 2023 while we might pause and look back, looking over our shoulder will be Covid continuing its impact on our lives....more
Whether it is an op-ed, TED talk, LinkedIn or blog post, well told, compelling stories inform, educate, and create authority. And if the story is strong, they help the storyteller to influence people, sway public opinion,...more
Paula Zirinsky with a perspective on the evolution of law firm marketing....more
While we are now seeing light at the end of our Covid-19 tunnel, may the memory of all of those lost be for a blessing....more
The marketing technologies you deploy today will help your firm remain competitive in the future....more