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The Peach State Takes a Bite at Privacy Law

The Georgia Senate voted to pass the Georgia Consumer Privacy Protection Act (SB 473) on Feb. 27th. Although the bill is similar to many other comprehensive state privacy laws, there are some notable distinctions....more

Cookies, Pixels, Tags, Scripts, SDKs: What Are They Really, and What’s All the Fuss About?

If you are participating in the digital advertising ecosystem, you likely are hearing a lot about pixels, tags, scripts and SDKs lately. But the terminology can be confusing, and terms are not always used consistently, making...more

Staying Fit in the Data Game: A Business Rx for State Consumer Health Data Laws

In the wake of the landmark Dobbs v. Jackson Women’s Health Organization decision, state consumer health data laws have emerged as a critical focal point in the rapidly evolving landscape of how consumer health data will be...more

Is a Data Clean Room the Answer to Your Privacy Woes?

As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be overwhelming: five new U.S. state...more

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