The Federal Trade Commission (FTC) has been cracking down on social media influencers and dietitian creators related to endorsements and disclosures.
It began last November, when the FTC sent warning letters to a dozen...more
Effective July 26, 2023, the Federal Trade Commission (FTC) adopted revisions to its Guides Concerning Use of Endorsements and Testimonials in Advertising (the "Guides") to reflect the changing media landscape. The guides,...more
9/6/2023
/ Advertising ,
Celebrity Endorsements ,
Compliance ,
Conspicuous Publication Rule ,
Endorsements ,
False Advertising ,
Federal Trade Commission (FTC) ,
FTC Act ,
FTC Guidelines ,
Influencers ,
Marketing ,
Misrepresentation ,
Social Media ,
Testimonial Statements