Retailers and service providers should take note: the Federal Trade Commission (FTC) is increasing its scrutiny of negative option marketing activity to combat unfair or deceptive practices related to subscriptions,...more
3/24/2023
/ Advertising ,
Automatic Renewals ,
Comment Period ,
Federal Trade Commission (FTC) ,
Marketing ,
Notice of Proposed Rulemaking (NOPR) ,
Payment Plans ,
Proposed Rules ,
Retailers ,
Subscription Services ,
Unfair or Deceptive Trade Practices
As real-world celebrities continue to expand the reach of their persona into the digital realm, the potential benefit for advertisers, game developers and esports event promoters is exceedingly high. But with increased...more
8/25/2019
/ Advertising ,
Avatar ,
Celebrities ,
eSports ,
First Amendment ,
Free Speech ,
Incidental Use Exception ,
Name and Likeness ,
NY Supreme Court ,
Right of Publicity ,
Right to Privacy ,
Video Games
Owlet Baby Care, Inc. advertised its “Smart Sock” baby monitor with prominent claims that the monitor offers parents “peace of mind,” and promises that babies will “be ok.” The ad message is qualified by disclaimers that the...more
Tiger Natural Gas, Inc. recently settled a class action privacy suit alleging that it illegally recorded sales calls with over 27,000 potential customers. Although Tiger hired a third party to handle its telemarketing, Tiger...more
We recently wrote about the Children’s Advertising Review Unit’s privacy-related enforcement against two mobile apps for children on our Eye on Privacy blog. But there’s more! CARU also took action based on several...more
Two mobile apps directed at children were recently subject to action by the Children’s Advertising Review Unit. The first, “My Talking Tom,” is a virtual pet game for children operated by Outfit7 Limited. One issue was the...more
6/19/2019
/ Advertising ,
CARU ,
Children's Online Games ,
COPPA ,
Data Privacy ,
Federal Trade Commission (FTC) ,
Mobile Apps ,
Online Privacy Protection Act ,
Parental Consent ,
Personally Identifiable Information ,
Privacy Policy