The FTC updated its Negative Option Rule last month and gave it a new name to emphasize the expanded scope of programs to which it applies. It will now be the “Rule Concerning Recurring Subscriptions and Other Negative Option...more
Retailers and service providers should take note: the Federal Trade Commission (FTC) is increasing its scrutiny of negative option marketing activity to combat unfair or deceptive practices related to subscriptions,...more
3/24/2023
/ Advertising ,
Automatic Renewals ,
Comment Period ,
Federal Trade Commission (FTC) ,
Marketing ,
Notice of Proposed Rulemaking (NOPR) ,
Payment Plans ,
Proposed Rules ,
Retailers ,
Subscription Services ,
Unfair or Deceptive Trade Practices
Owlet Baby Care, Inc. advertised its “Smart Sock” baby monitor with prominent claims that the monitor offers parents “peace of mind,” and promises that babies will “be ok.” The ad message is qualified by disclaimers that the...more