We previously wrote about California Senate Bill 206, the “Fair Pay to Play Act,” back in April, and now Gov. Gavin Newsom has signed that bill into law. The law becomes effective on January 1, 2023. After numerous revisions...more
10/7/2019
/ Brand ,
College Athletes ,
Colleges ,
Compensation ,
Governor Newsom ,
Influencers ,
IP License ,
License Agreements ,
Name and Likeness ,
NCAA ,
New Legislation ,
Right of Publicity ,
Student Athletes
As real-world celebrities continue to expand the reach of their persona into the digital realm, the potential benefit for advertisers, game developers and esports event promoters is exceedingly high. But with increased...more
8/25/2019
/ Advertising ,
Avatar ,
Celebrities ,
eSports ,
First Amendment ,
Free Speech ,
Incidental Use Exception ,
Name and Likeness ,
NY Supreme Court ,
Right of Publicity ,
Right to Privacy ,
Video Games
California Senate Bill 206, the “Fair Pay to Play Act,” was amended again last month, and is making its way through the legislature under sponsorship by Sen. Nancy Skinner-D and Sen. Steven Bradford-D. If passed, the new law...more
4/10/2019
/ College Athletes ,
Colleges ,
Compensation ,
Incentives ,
Influencers ,
Intellectual Property Protection ,
License Agreements ,
Name and Likeness ,
NCAA ,
Proposed Legislation ,
Right of Publicity