Recently, Elon Musk launched a promotion on X (formerly Twitter). The promotion, however, doesn’t follow the rules that are typically required with promotions. Here’s the ad:...more
This week, 14 Attorneys General have sued TikTok challenging its practices. If you are a sponsor who currently has a sweepstakes or contest running on TikTok, or if you’re considering one, you may be asking yourself what can...more
10/11/2024
/ Advertising ,
Contests & Promotions ,
Contract Terms ,
Force Majeure Clause ,
Marketing ,
Performance Standards ,
Regulatory Agenda ,
Social Media ,
Sweepstakes ,
Termination Clauses ,
TikTok
The statistics speak for themselves:
- Influencer marketing in the US is valued at over $16 billion.
- 72% of Gen Z and Millennials follow influencers on social media.
- 89% of marketers intend to increase influencer...more
8/8/2023
/ Advertising ,
Confidentiality Policies ,
Content Marketing ,
Content Publishing ,
E-Commerce ,
FTC Endorsement Guidelines ,
Influencers ,
Liability Insurance ,
Marketing ,
Online Platforms ,
Regulatory Requirements ,
Social Media ,
Terms and Conditions ,
Websites
Online videos are powerful marketing tools. We’ve all been there when you watch one video on your phone and suddenly realize you’ve wasted hours watching clips of a dog skateboarding, a step-by-step tutorial on making a...more
Remember that song in the ‘90s from the C+C Music Factory called “Things That Make You Go Hmmm….” I guess I did when I came across some recent promotions. Perhaps these practice tips will stay with you longer than C+C’s 15...more
6/13/2018
/ Advertising ,
Commercial Co-Ventures (CCVs) ,
Contests & Promotions ,
Disclosure Requirements ,
Opt-Outs ,
Prior Express Consent ,
Social Media ,
Sweepstakes ,
TCPA ,
Trump Administration ,
Young Lawyers