Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more
7/11/2025
/ Artificial Intelligence ,
Business Development ,
Client Referrals ,
Content Strategy ,
Corporate Counsel ,
Digital Assets ,
General Data Protection Regulation (GDPR) ,
Initial Public Offering (IPO) ,
Legal Project Management ,
Legal Technology ,
Marketing ,
Search Engines ,
SEO ,
Websites
The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more
6/20/2025
/ Business Development ,
Client Referrals ,
Content Marketing ,
Content Strategy ,
Google ,
Law Firm Partners ,
Law Practice Management ,
Legal Technology ,
Marketing ,
Marketing Perspectives ,
Mobile Devices ,
SEO ,
Website Design ,
Websites
Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more
6/6/2025
/ Artificial Intelligence ,
B2B Organizations ,
Business Development ,
Client Services ,
Content Marketing ,
Content Strategy ,
Innovative Technology ,
Keyword Search ,
Law Practice Management ,
Legal Project Management ,
Legal Technology ,
Machine Learning ,
Professional Development ,
Search Engines ,
SEO ,
Website Design ,
Websites