United States trademark law makes a strong distinction between “descriptive” and “generic” terms. The former are potentially accorded substantial benefits, while the latter can never be entitled to protection and are not...more
5/4/2020
/ Acquired Distinctiveness ,
Booking.com ,
Corporate Branding ,
Descriptive Trademarks ,
Domain Names ,
Generic Marks ,
gTLD ,
Oral Argument ,
SCOTUS ,
Trademark Application ,
Trademark Registration ,
Trademarks ,
United States Patent and Trademark Office v Booking.com BV ,
USPTO