Brands and agencies, take note: On June 19, the New York State Fashion Workers Act (Act) – a law aimed at implementing workplace, wage, and hiring protections for individuals who provide modeling services in New York – went...more
6/23/2025
/ Agency Agreement ,
Artificial Intelligence ,
Contract Terms ,
Corporate Branding ,
Employee Rights ,
Fashion Industry ,
Independent Contractors ,
Modeling ,
New Legislation ,
Pay Transparency ,
State Labor Laws ,
Wage and Hour
In today’s dynamic market, brand partnerships with artists and musicians have become a powerful strategy for companies looking to enhance their visibility and connect with active and aligned audiences. These campaigns can...more
11/27/2024
/ Advertising ,
Artists ,
Brand ,
Celebrities ,
Celebrity Endorsements ,
Contract Terms ,
Corporate Branding ,
Data Privacy ,
Dispute Resolution ,
Intellectual Property Protection ,
Morals Clauses ,
Partnership Agreements ,
Partnerships ,
Risk Assessment
Most of us know that the Federal Trade Commission (FTC) Guides Concerning the Use of Endorsement and Testimonials in Advertising (the Guides) were updated in June 2023. While the Guides aren’t law, you ignore them at your...more
1/31/2024
/ Advertising ,
Corporate Branding ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Act ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Social Media ,
Unfair or Deceptive Trade Practices