And we’re back with more NAD drama! You may remember that earlier this year, we blogged about a case where the National Advertising Division (NAD) of the Better Business Bureau found that disclosures @Revolve and the...more
4/21/2025
/ Advertising ,
Celebrity Endorsements ,
Commercial Contracts ,
Contract Terms ,
Disclosure Requirements ,
Enforcement Actions ,
False Advertising ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
NAD ,
Social Media
As a whirlwind 2024 draws to a close, we here at BakerHostetler are reflecting on the promotions trends we’ve seen this year and what we predict you will see more of in 2025. Below, we pinpoint those trends and share some...more
11/22/2024
/ Best Practices ,
Compliance ,
Contests & Promotions ,
Customer-Loyalty Programs ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Gambling ,
Gaming ,
Incentives ,
Influencers ,
QR Codes ,
Sports Betting ,
Sweepstakes ,
User-Generated Content
Most of us know that the Federal Trade Commission (FTC) Guides Concerning the Use of Endorsement and Testimonials in Advertising (the Guides) were updated in June 2023. While the Guides aren’t law, you ignore them at your...more
1/31/2024
/ Advertising ,
Corporate Branding ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Act ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Social Media ,
Unfair or Deceptive Trade Practices
“Hey, how do we contract with a virtual influencer?” – Marketing.
In-house Legal Friends: If you haven’t received this email yet, you will soon. The use of hyper-realistic virtual influencers to endorse products is no...more
8/10/2023
/ Advertising ,
Artificial Intelligence ,
Bots ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Online Platforms ,
Social Media