Messi is victorious not only on the football field, but also before the European Courts: the football player’s reputation creates a conceptual difference between MESSI and MASSI which counteracts the visual and phonetic...more
9/29/2020
/ Athletes ,
Court of Justice of the European Union (CJEU) ,
EU ,
Fashion Branding ,
Fashion Design ,
Fashion Industry ,
Intellectual Property Protection ,
Likelihood of Confusion ,
Logos ,
Sports ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademarks