Many reality TV stars leverage their on-screen exposure to build brands of their own. While some focus on launching branded product lines (e.g. Kylie Cosmetics in beauty or Loverboy in alcoholic beverages), others, such as...more
7/31/2025
/ Advertising ,
Brand ,
Celebrities ,
Entertainment Industry ,
Federal Trade Commission (FTC) ,
Influencers ,
Intellectual Property Protection ,
Reality Shows ,
Television Shows ,
Trademark Litigation ,
Trademarks
“I love reality TV!” Cue the eyerolls. For many, admitting to watching reality TV is often done begrudgingly or dismissed as a “guilty pleasure.” But why the stigma? Reality television has it all: drama, competition, social...more
Thank you for reading the October 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the Federal Circuit’s recent case considering the scope of the USPTO’s authority to cancel registrations...more
11/1/2023
/ Advertising ,
Brand ,
Corporate Branding ,
Declaration of Use ,
E-Signatures ,
Enforcement ,
Fraud ,
Incontestability Clauses ,
Intellectual Property Protection ,
Regulatory Requirements ,
Signatures ,
Trademark Application ,
Trademark Cancellation ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
USPTO
Trademarks help brand owners build and communicate their brand’s reputation and value with the relevant public. Once that valuable goodwill is linked between a mark and the owner’s products and services, trademark owners can...more
9/1/2023
/ Abandonment ,
Brand ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Lanham Act ,
License Agreements ,
Third-Party ,
Trademark Application ,
Trademark Infringement ,
Trademark Licenses ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
USPTO
One of the signs of a healthy trademark is a certain level of distinctiveness. Distinctiveness is related to consumers’ love and recognition of a mark as an indicator of a product’s source, such that consumers trust the mark...more
8/1/2023
/ Acquired Distinctiveness ,
Brand ,
Corporate Branding ,
Generic Marks ,
Genericide ,
Goods or Services ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
USPTO
Thank you for reading the July 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we continue our three-part series that closely examines ways to lose trademark rights with a discussion of genericide. We...more
8/1/2023
/ Acquired Distinctiveness ,
Advertising ,
Brand ,
Consumer Protection Laws ,
Corporate Branding ,
Counterfeiting ,
Data Collection ,
Disclosure ,
Federal Trade Commission (FTC) ,
Generic Marks ,
Genericide ,
Goods or Services ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Lanham Act ,
Listing Rules ,
Marketing ,
Online Marketplace ,
Reporting Requirements ,
Sellers ,
Third-Party ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
Unfair or Deceptive Trade Practices ,
USPTO
This month, Google has celebrated July 4th, the start of the 2020 summer Olympics, and Ángela Peralta's 175th birthday, to name a few, through its iconic Google Doodles found atop the Google search page. Google is one of many...more
[co-author: Richa Patel, Summer Associate]
The July 2021 issue of Sterne Kessler's MarkIt to Market® newsletter discusses fluid trademarks and the Cannabis Administration and Opportunity Act. Plus, check out the answer key...more
7/26/2021
/ Advertising ,
Artists ,
Brand ,
Cannabis Products ,
Cannabis-Related Businesses (CRBs) ,
Controlled Substances ,
Controlled Substances Act ,
Decriminalization of Marijuana ,
Dietary Supplements ,
Dispensaries ,
Federal Food Drug and Cosmetic Act (FFDCA) ,
Fluid Trademarks ,
Food and Drug Administration (FDA) ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Interstate Commerce ,
Logos ,
Marijuana ,
Marijuana Related Businesses ,
Marketing ,
Product Labels ,
Proposed Legislation ,
Recreational Use ,
Trademark Registration ,
Trademarks ,
TTB
The September 2016 issue of Sterne Kessler's MarkIt to MarketTM newsletter discusses protecting color as part of brand identity, and announces the new gTLD sunrise periods.
...more